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Best Buy takes aim at Amazon Prime with its own membership program – Ars Technica

The company’s new program should appeal to Geek Squad frequent fliers.

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Enlarge/ Extended warranties and unlimited tech supportincluding on things you didn’t purchase from Best Buy in the first placeare bigger potential value-adds to Best Buy Beta than the ubiquitous free shipping.
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Best Buy is floating a new membership program called Best Buy Beta in some test markets. The new program, somewhat like Walmart’s Walmart+, takes aim at Amazon’s immensely popular Prime membership servicebut does so while focusing on…

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