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Apple Makes Another Play for the Home – Motley Fool

Apple has failed with previous efforts to build a hub for the home. Will this time be different?



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Apple(NASDAQ:AAPL) has dabbled in the smart home for years without making much headway. HomeKit was supposed to be the center of the smart home, but has lagged tech stock competitors in the number of compatible products available and is still a little clunky to use and setup. HomePod was never the widely adopted smart speaker that Apple envisioned. And even Apple TV isn’t a “must-have” for Apple users. Put them together and the company has simply had trouble building a cohesive strategy in the h…

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